Did you know one of three children born in India is underweight? That 70 per cent of school children are anaemic? If you engage Britannia Industries Managing Director Vinita Bali in conversation, she will most likely mention these nuggets and much more. She can talk endlessly about malnutrition and why it is a silent emergency but gets little or no attention. It is her undying zeal and work in this area that catapulted her this April into a 27-member influential United Nations panel tasked with leading the ‘Scaling up Nutrition’movement globally. She is the only Indian on the panel. Bali has deftly woven the cause into Britannia’s business model, and is aggressively pushing healthy food products.