Heart in China,Goal in the World
作者 :  Li Yinghong Liu Jinliang

  Founded in December 1988,Xiamen King Long UnitedAutomotive Industry Co., Ltd.is one of the joint ventures with thelongest history in coach manufactur-ing industry. With the product policyof "full product category, high perfor-mance/cost ratio and fast developmentof new products", King Long has takenup a leading position among domesticcoach manufacturers in the largestcoach market in the world, as wellas developed high technical contentspassenger bus products one genera-tion after another. In June 2004, withthe brand value of RMB4.908 billion,"King Long Coach" was listed as oneof China's 500 Most Valuable Brandsreleased by World Brand Lab. In Au-gust of the same year, "King LongCoach" was evaluated as a "FamousChinese Brand", becoming one of themost valuable brands in China's coachmanufacturing industry. In the specialinterview by China's Foreign Trade,we can feel the strong driving force ofKing Long.

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